Photo by lara604
I’ve just come from reading a clear and concise e-book titled “The Road to Hell is Paved with Adverbs.” This book deals with the usage of adverbs in writing.
Patrick McLean, whom I first encountered as the author of the podcast ‘The Seanachai,’ has an excellent approach to information delivery. I’m going to make an assumption here and say that it’s probably a result of his years in advertising, which means trying to deliver information and emotion in a confined space where nobody really wants to listen to you anyway.
For a person or company to market effectively value must be provided in every interaction. This value is provided by good content. When I talk about this subject I get a lot of smiles and head nods. But very few people implement.
– Patrick E. McLean
In any event, if you are interested in writing — whether it be fiction, copywriting, or letters to your maiden aunt — I wholeheartedly recommend that you read this e-book. Then you’ll be able to note just how many unnecessary adverbs I’ve used in this post … I assure you, I’ve been paying much better attention since perusing Patrick’s book.
I’m also extremely jealous of his url. Wish I’d thought of that one!