Punctuating Reality

Face it — you are not qualified to proofread your post. This may come as a shock to you; after all, you researched it, wrote it, and it’s your reputation on the line. However, think about it this way: you have spent the last hour or so perfecting the phrasing, content, and voice [...]

Okay, so now you have a beautiful article with keywords that conveys all the information you need to get across. Let’s take another look at it — this time, from the point of view of the reader. He sees your page, starts to read, and … stops? Why?!