Punctuating Reality

Okay, so now you have a beautiful article with keywords that conveys all the information you need to get across. Let’s take another look at it — this time, from the point of view of the reader. He sees your page, starts to read, and … stops? Why?!

I usually wait until this point to start worrying about keyword density.  When you’re writing for search engine optimization (SEO), it’s important to think about what words people will use to find the site you’re working on.  Take a step back, and think about the services or goods you’re writing about.  If you were a [...]