Well, time for the first post. I’ve been considering whether I ought to try for something dramatic, but I think I’ll just jump into what’s going on.
Copywriting, as an integral part of web design, seems to be rather disregarded by the masses — at least in my neck of the woods. Boise may not be the meter by which to measure the rest of the world.
Currently, I’m working on a couple of projects to establish myself and my own thought processes and methods. You don’t realize until you get into a project sometimes just exactly what parts will need to be strictly organized. I’ve got a custom web site I’m building for a stone fabrication / tile warehouse place; with customers ranging from retail to designers and wholesale to commercial building contractors, they’re going to need a comprehensive, attractive site with a portfolio. It’s taking a lot of my time at the moment, as I’m not as familiar with PHP and XHTML as I’d like to be for this type of work.
I’m also writing copy for a rich Internet application custom design firm. This involves some more technical writing, but also the need to sound ‘real’ and knowledgeable in an accessible way, for those people who may not know all about software, but would still like to have their own. Perhaps they have a great idea, but no way to implement it — here’s where I establish the possibility for them to achieve their dream, without having to be intimately familiar with the innards of an Apache server or know what in the world a subversion is. It’s been very educational, and I’m glad to be getting the experience working with more complex material.